4 Reasons Why You Should Have a Business Card
Despite living in a digital world, a business card can be critical to the development of your business. These small but effective tools are often handed to customers and prospects and can be a highly personalized form of marketing. Unfortunately, even some entrepreneurs do not use the full potential of a business card. According to an online survey of more than 2,400 faculty and staff performed by the University of Kansas, 60 percent of respondents admitted to handing out fewer than 10 cards a month, and only 9 percent of respondents handed out more than 25 cards in a single month. A well-organized and aesthetically appealing business card can make a better impression than any website address or social media account, which can easily be lost in translation. Learn why business cards are still relevant in today’s digital age and how to successfully use them in your business plan.
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They Create a Solid First Impression
Business cards should be part of your self-introduction. These eye-catching 3.5 x 2 inch pieces of heavy-duty paper contain all the vital contact information needed to capture your prospect’s attention and help you remain in their memories well after your initial meeting. Today, contacts also expect business cards. They can enhance your credibility and legitimacy and give your prospect a better sense of your professionalism.
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They’re Direct Marketing Tools
No other form of marketing is more effective than face-to-face communication coupled with a handshake. Business cards can go wherever you go, making them an essential mobile marketing tool that can facilitate the process of establishing and maintaining new clients for future business opportunities. You never know when you’ll run into a potentially valuable prospect, so you should always be prepared, suggests E Design Group’s blog. By keeping a stack of business cards on-hand, you’ll always be ready to market your business when the opportunity arises.
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They Help Build a Brand
Business cards are a simple way to establish your brand, which in turn makes your business more easily recognized. A successful card should contain your company’s logo, advertising slogan and necessary contact information, including a phone number, website address and email where you can be easily reached. Remember that just because your business card is made from paper doesn’t mean it can’t also be tech savvy. Many business owners now use QR codes on their cards that can be scanned by a smartphone to direct customers to the business’s website or social media page.
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One of the biggest advantages of a business card is its affordability. Businesses can print business cards for less than it costs to produce other types of marketing materials, such as commercials, press kits and product samples. When the price is so low and can be easily fit into any business budget, why not always keep business cards on hand? A business card is an excellent way for a business to gain momentum with an attention-getting design.
One of the worst mistakes a business owner can make is to misjudge the importance of a quality business card to brand identity and business development. It can act as your first impression and directly reflect how potential prospects and customers look at your business. While there’s no denying online marketing has become a popular tool among business professionals, traditional marketing still remains strong.
Do you carry business cards? Why or why not? Share your thoughts in the comments.