4 Warning Signs That You Need a Site Redesign
Undertaking a site redesign can be a long and arduous process, so it is no wonder that many people try to avoid the bother and expense. However, giving your site design a freshening up (or even a complete do-over) every now and then is important to ensuring that your visitors can make the most of what your website has to offer. Websites are essentially all about the content and services that they provide, and the design of a website significantly effects how people can access and interact with said content and services. If you are worried that it may be time to put a new spark into your website design, then these are some warning signs you should be looking out for.
1. Your bounce rate is creeping up
There are many reasons why people bounce away from a website after just a few seconds, but a stale design is probably high on the list. It may be sad and upsetting, but people do often judge books by their covers. You can either cry about the injustice of it all, or you can work to ensure that the cover of your book is as attractive as possible to new visitors. This factor can also be telling when it comes to returning visitors: if your website design does not change, then returning visitors may prematurely judge that your content and services have also not changed—and therefore you have nothing new to offer. Show that your website is still relevant by making sure it looks as good as it can.
2. You’ve fallen behind on the trends
Just like in the world of fashion design, the world of web design flows on a current of different trends and styles. While one would hope that your site design is a trendsetter and not a trend-follower, the third and worst option is to be completely obtuse to latest the trends altogether. For example, web design these days has moved past skeuomorphism and follows a clean, flat and responsive style. If you are not going to be a site design trailblazer, at least ensure your website doesn’t look dated.
3. You’re not keeping up with technology
Site design isn’t just about appearance: the technical side of things also matters and can make a huge difference to how people interact with your site. If your site design heavily relies on outside technology like Flash, then it is easy for your site to become dated—fast. This problem can also surface in other ways: even basic things like HTML and CSS have improved so much in recent years with new tags and attributes that allow for much more flexibility and interaction. If you don’t update website internally, then you are missing out on the chance to make the most of new technological offerings. Even wider than that, a website that is not updated internally on a coding level is unlikely to be well optimised: get the advice of an inbound marketing agency or an SEO expert and they will tell you the same thing — on-page optimisation matters. And your on-page optimisation is likely to be lacking if you are not keeping your design up-to-date.
4. Your competition is getting more stylish
Keeping up with the Joneses is a phenomenon that exists in the blogosphere as well as in the real world, and it is just good business sense to always keep one eye trained on your competition. If sites similar to yours (whether you consider them competition or not) are always updating their websites with fresh redesigns, then it might be a good idea for you to do the same. Watching your competitors is good advice for every factor in your website, be that content, design or marketing. You should always know what is going on in your neighbourhood, so to speak. It is simple: if you know that your website’s content and/or services are the best, then make sure everybody else knows it too — don’t let people be lured onto a rival website just because that website happens to be more aesthetically pleasing. Be better in every way, and that includes your website design.